The National E-commerce Strategy in Oman focuses on building an integrated digital sector that supports economic diversification and competitiveness, with a vision to transform the Sultanate into a regional e-commerce hub by 2027. The plan aims to empower businesses, especially SMEs, by improving digital infrastructure, enhancing logistics services, and strengthening electronic payment systems. It also includes updating regulations, developing digital skills, and raising awareness among individuals and organizations. Additionally, it works on simplifying the business environment and launching advanced digital initiatives and platforms. Overall, the strategy seeks to drive sustainable economic growth and foster innovation in the e-commerce sector.